Web Scraper - Lead Generation Specialist

Job Description: 

About the Role:

We are seeking a results-driven and detail-oriented Web Scraper – Lead Generation Specialist with strong business communication and sales skills. You will be responsible for developing and maintaining web scraping tools to extract qualified leads, as well as actively engaging with prospects through cold calling and deal negotiation. This hybrid role bridges technical data extraction with direct client outreach to support our business development efforts. 

Responsibilities:

1. Identify new lead sources and databases across industry-specific platforms.

2. Conduct market and competitor research to support campaign targeting and segmentation.

3. Initiate cold outreach via phone, email, or whatsapp to engage and qualify leads.

4. Communicate professionally with potential license holders/ employee/ student/ franchisee to understand their needs and pitch relevant offerings.

5. Negotiate and close deals and or handing off to the appropriate team as needed.

6. Calling and converting leads into license holders/ employee/ student/ franchisee.

A. Develop and Implement Web Scraping Strategies:

1. • Design, develop, and maintain web scraping scripts and tools to extract data from target websites.

   • Identify and evaluate potential data sources for lead generation.

   • Adapt scraping techniques to handle website changes and anti-scraping measures.

B. Data Extraction and Organization:

1. • Extract relevant data, including names, contact information (emails, phone numbers), location, and other key details.

   • Clean, validate, and organize extracted data into a structured format (CSV, Excel, database).

   • Ensure data accuracy and consistency.

C. Tool and Technology Management:

1. • Utilize and maintain web scraping tools and libraries (e.g., Python with Beautiful Soup, Scrapy, Selenium).

   • Stay up-to-date with the latest web scraping techniques and technologies.

   • Troubleshoot and resolve technical issues related to scraping.

D. Lead Generation Support:

1. • Collaborate with the HR, sales and marketing teams to understand their lead generation requirements.

   • Provide regular reports and updates on data extraction progress.

   • Assist in the development of lead generation strategies based on scraped data.

E. Ethical and Legal Compliance:

1. • Adhere to website terms of service and robots.txt files.

   • Ensure compliance with data privacy regulations (e.g., GDPR, CCPA).

   • Practice ethical web scraping techniques to avoid overloading target websites.

Qualifications:

1. Technical Skills:

   1. Proficiency in Python and web scraping libraries (Beautiful Soup, Scrapy, Selenium).

   2. Experience with HTML, CSS, and JavaScript.

   3. Familiarity with database management (SQL, NoSQL).

   4. Understanding of regular expressions (regex).

   5. Experience with API usage is a plus.

2. Analytical Skills:

   1. Strong analytical and problem-solving skills.

   2. Ability to analyze website structures and identify data extraction patterns.

   3. Attention to detail and accuracy.

3. Communication Skills:

   1. Ability to communicate technical concepts clearly.

   2. Excellent verbal and written communication skills for professional outreach.

   3. Ability to present and negotiate with prospects to close deals.

   4. Ability to document processes.

4. Experience:

• Experience in cold calling and converting leads into paying customers.

• While prior experience is beneficial, we value a strong interest in learning and applying these techniques to identify and converting potential leads into results. Enthusiastic individuals eager to develop skills in web scraping, data extraction and lead generation with relevant academic projects or a demonstrated passion for data extraction and analysis, with provable knowledge of web data extraction tools are encouraged to apply.

5. Education:

Bachelor's degree in Computer Science, Information Technology, Marketing or a related field.

Preferred Skills:

1. Business communication, cold calling and deal closing.

2. Experience with Web Scraper extensions, cloud-based scraping services.

3. Knowledge of proxy management and IP rotation.

4. Experience with data visualization tools.

Personal Attributes:

1. Highly motivated and self-directed.

2. Ability to work independently and as part of a team.

3. Strong work ethic and commitment to quality.

4. Adaptable and able to learn new technologies quickly.